Indeed, any type of stable social structure in which there is a division of labour will have a generalized system of exchange to maintain social norms. An important and often used mutual marketing technique, which is for the customer and is not business to business, are free offers. The way it works is that your business offers a "freebie" to potential customers. This is often in the form of information such as an e-book on a topic on which you have expert information. For example, if you own a car garage, you can give an e-book on how performing different services for your car can increase fuel consumption. Customers read the material and some will appear in your shop to have a service performed. The Academy of Marketing Science Review says that if customers receive something for free, many will feel that an injustice exists and respond with a purchase. 4. A prior agreement between two or more entities to provide support to the parties to the agreement. "The definition of equivalence is less precise, partners can be considered as a group and not as specific actors, and the sequence of events is less narrow." Other small businesses near you are a good choice for mutual marketing. This demonstrates trust and commitment to your local business world.
According to Iowa State University, even companies that use reciprocity in the neighborhood report more success than those that don`t. These companies do not even need to be in complementary activities, because in this case, the site is everything. If your physical building is located in a shopping mall or office park, you have neighbors who can advertise for you in exchange for their promotion. For example, if you operate a DIY store in a location close to a dance studio and pet store, you can work with the owners of these small businesses to reach a reciprocal agreement. Offer to install flyers and hand out business cards for them and ask them to do the same for you. The ever-increasing presence of social media in people`s lives creates a profitable platform for small business marketing. Expand your small business`s online presence by signing up for multiple social media events. Connect with other companies that may be interested in a mutual marketing project to allow you to apply to each other on your sites. For example, if you own a candle shop, you might look for companies on these sites that have to do with romantic products. Good matings can share information about each other on social media sites and therefore share their target groups. Some reciprocal relationships 1 to 1 may be more indirect.
Sometimes there are long exchange chains where the first person gives to the second, which then gives a similar advantage to a third party, and so on - everyone in the chain expects "what happens to come back."